What does Google’s “Buy Now” button mean to digital marketing?

Google recently confirmed the addition of the “Buy Now” button in its mobile search results. This feature will allow users to buy instantly through mobile devices without getting redirected to a different website. The button will appear on Google’s paid product listings — Google Shopping.     Impact on digital marketing Convenience and enhanced online

Heat Mapping: what is it?

Similarly to AB testing, heatmapping is a type of Conversion Rate Optimisation (CRO). A heatmap is a graphical representation of data which gives you an instant feel for an area by visually displaying the density. The darker the colour is, the higher the density is. If you are using eye-tracking technology, this is the amount

What Is AB testing?

A/B testing, also called a split test, is a process of comparing two versions of a page at the same time in order to see which version gives the best conversion rate. It is a type of Conversion Rate Optimisation. Using AB testing, you can find out which version of a page is better without

Digital Marketing – a summary

Digital marketing is a subset of traditional marketing. It promotes your brand or products using digital channels such as the internet, emails and mobile phones, as opposed to more traditional media such as print, radio, TV or billboards. Finding new customers is the main aim of digital marketing. It has the advantage over traditional marketing

What is ORM?

It has always been essential to show potential customers the best side of your business in order to encourage their patronage. In today’s modern society, that translates to how you appear on the internet: your online reputation. Do you have a bad review on Yelp or Trip Advisor? A bad comment or star rating on

What is CRO?

What is Conversion Rate Optimisation?   Conversion Rate Optimisation (CRO) is a way of improving your site through user feedback and analytics. The aim can be to improve many factors, such as bounce rate or click-through, or more usually the conversion of visitors into sales. This essentially means finding out exactly what your visitors are