What is Voice Search?
When you ask Google ‘Where is the nearest restaurant?’ or request Siri’s help on how to get wine out of the sofa, you’re performing voice search.
Voice search describes the search you perform using your voice. These are conducted by voice assistants – Alexa, Google Home, Cortana, Siri etc. Instead of manually typing your search into the browser of your computer or phone.
6.6 million of us in the UK alone own a voice search smart speaker, that works out to 1 in 10.
Over 44 million Amazon echo devices have been sold since 2014, and this number is growing every day, so it’s safe to say these are the future when it comes to search.
What does this mean for Search Engine Optimisation?
88% of searches are now done on mobile rather than computers. This means we need to factor in questions-styled keywords along with our short-tail keywords.
One of the great things about voice search enabled devices is that when they answer your question with information from the web, it will cite the source of the information by saying the sites name and often sends a link to searchers.
Impact on Featured Snippets
A featured snippet is the text that is taken directly and automatically from a high ranking webpage that is linked to the snippet. The exciting think about these snippets is they feature at ‘position 0’, this means they show above organic and paid search results.
These snippets show up from natural speak- type queries. This is why long-tail questions-styled keywords are becoming more and more important.
This means that if we want to snag more snippets and help searchers using digital assistants, we need to build out long-tail, natural-sounding keyword lists to track and optimize for.
What this Means for Your Business
The main goal is to increase traffic and a great way to boost traffic is by becoming visible and credible when it comes to search questions, both of which can be accomplished by optimizing your site and content for voice search queries ahead of competitors.
It also means you will have access to that 20 per cent pool of consumers who are already using voice search as their main search choice.