Our Marketing Search Predictions for 2019

“I feel that we’re on the precipice of really feeling like we’re living in ‘the future’. I was born in the 80’s”– I’ll just leave that there for context. As we head into the mid-point of the shortest month it’s time to look ahead because, as with an increasing number of things, time flies. We

3 Easy Ways to Help Reduce the Bounce Rate on Your Blog

It’s the nightmare scenario: you’ve spent all day creating great content for a hungry audience, researched and planned terrific SEO and Digital Marketing campaigns, but when you excitedly click on Google Analytics you find your bounce rate is huge. You feel deflated, disappointed, perhaps even defeated. Why are people not reading my content? You ask

Reddit launches Cost-per-Click advertising

Reddit, the one-of-a-kind marketplace of raw discussion and self-appointed ‘front-page of the internet’ has launched a bid to attract ‘new types of advertisers’ by migrating many of its ad campaigns over to a cost-per-click (CPC) bidding model. The 7th biggest website in the world, Reddit has garnered a reputation for being a loosely moderated an

4 Easy & Honest SEO Mistakes That Could Penalise Your Site

SEO is an important part of maintaining your online presence and bringing traffic to your site. By not taking full advantage of your site’s SEO potential, you not only run the risk of not being recognised by Google’s ranking results, but your mistakes could cause your site to be penalised. Keep on track of your

The Lowdown on Google Shopping Feeds

A lot of online shopping these days comes from products being shown alongside a Google search, and that’s thanks to the Google Merchant Centre, that helps to sell your products to potential buyers who are looking on Google with shopping in mind, or as an added bonus – kind of like a shop window. What

The Future is Voice Search

What is Voice Search? When you ask Google ‘Where is the nearest restaurant?’ or request Siri’s help on how to get wine out of the sofa, you’re performing voice search. Voice search describes the search you perform using your voice. These are conducted by voice assistants – Alexa, Google Home, Cortana, Siri etc. Instead of

3 Advertising Campaigns from 2017 that Shouldn’t Exist

Global brands spend millions of dollars a year on advertising and seasoned marketing professionals, but somehow, they can still get it so wrong that their campaign hugely backfires and, in some cases, manages to be banned. From Nivea to Pepsi here are last year’s biggest mistakes from these worldwide brands.   Dove Body Lotion- Real

3 Ways to Increase the Visibility of Your Website

We all want to be visible in some way. It’s human nature. But visibility means different things to different people. For some its to be in the spotlight, for others, it’s the odd genuine well-timed compliment. The same applies when it comes to visibility of your website. The type and amount of attention all depends