Heat Mapping: what is it?

Similarly to AB testing, heatmapping is a type of Conversion Rate Optimisation (CRO). A heatmap is a graphical representation of data which gives you an instant feel for an area by visually displaying the density. The darker the colour is, the higher the density is. If you are using eye-tracking technology, this is the amount

What Is AB testing?

A/B testing, also called a split test, is a process of comparing two versions of a page at the same time in order to see which version gives the best conversion rate. It is a type of Conversion Rate Optimisation. Using AB testing, you can find out which version of a page is better without

Digital Marketing – a summary

Digital marketing is a subset of traditional marketing. It promotes your brand or products using digital channels such as the internet, emails and mobile phones, as opposed to more traditional media such as print, radio, TV or billboards. Finding new customers is the main aim of digital marketing. It has the advantage over traditional marketing

What is SMO?

Social Media Optimisation (SMO) is “the method of social activity that attracts visitors to a website through an elevated search rank”. Sounds like search engine optimisation? SMO is part and parcel of any good SEO strategy. Today, social media optimisation is really coming into its own.   As the influence of social media has expanded,

What is ORM?

It has always been essential to show potential customers the best side of your business in order to encourage their patronage. In today’s modern society, that translates to how you appear on the internet: your online reputation. Do you have a bad review on Yelp or Trip Advisor? A bad comment or star rating on

What is CRO?

What is Conversion Rate Optimisation?   Conversion Rate Optimisation (CRO) is a way of improving your site through user feedback and analytics. The aim can be to improve many factors, such as bounce rate or click-through, or more usually the conversion of visitors into sales. This essentially means finding out exactly what your visitors are

What is PPC?

PPC is an acronym for Pay Per Click. It is a type of paid advertising. Every time a user clicks on your advert, you pay your search engine a small fee. This fee can come out of a prepaid amount, or be taken straight out of your bank account, but either way you set your

What is SEO?

SEO stands for Search Engine Optimisation. This is a process which aims to improve the position of your website in search engine results. 75% of users (as of 2013) never actually click through to the second page of results , so it is obvious that reaching the first page of search engine results would drastically