DECODING HTTP STATUS CODES

Do you know your 404s from your 500s? In this post, we’ll be going over some of the HTTP status codes that users sometimes encounter when things aren’t quite perfect on a website. Depending on the type of issue that a user has been confronted with, a number will be displayed on their browser that

Link Building: do it right!

Link building: what exactly is it? Well, it can be described as committing time, effort and resources to establishing good quality links to your site (though this is a pretty generic definition). If you’re a fairly new player in the SEO game, the portfolio of links pointing to a site is one of the many

SEO TECH AUDIT: 4 MUST DO’S

So you’re looking to begin an SEO campaign; or perhaps you’re looking to completely review your current campaign. A good place to start is with a full tech audit. A tech audit will require you to become the Sherlock Holmes of the SEO world. You’ll have to investigate each technical requirement for successful SEO, and

HOW TO SPOT A BAD SEO AGENCY

Digital marketing is here to stay, but not all online marketing agencies are friendly. Unfortunately, there are bad ones out there – the hapless, the outdated, the unscrupulous. Sign a contract with any of these and you could end up throwing money into a black hole. Scam-artists have given the field a bad name at

HOW HAS SEO CHANGED OVER THE LAST 10 YEARS?

Long story short, SEO has changed through search engines changing their algorithms. The end. Now wouldn’t that be an awful article.   Who remembers when all you had to do in order to perform well on Google was has a ton of links pointing to your site. ‘10,000 links for $20’ were regular unsolicited emails

5 SEO Specialist Myths

SEO has long been considered some sort of dark, mysterious art. Of course that’s just gobbledy-gook; well, the dark and mysterious part anyway. Here we list some of the top 5 myths about SEO specialists.   1. “Outsourcing to SEO specialist is more expensive than doing in-house” What’s that old saying? Time = money. It

What is SEO?

SEO stands for Search Engine Optimisation. This is a process which aims to improve the position of your website in search engine results. 75% of users (as of 2013) never actually click through to the second page of results , so it is obvious that reaching the first page of search engine results would drastically

Google Maps eye tracking study proves the use of social search

Mediative, the company formerly known under the name Enquiro recently conducted an eye-tracking and click-tracking study for users of Google Maps that will be of considerable interest to all the SEO companies out there.  The study aimed at finding out how users typically interact with the service and studied this by tasking the participants to