Microtargeting, Hypertargeting and Nanotargeting

This type of marketing is the new radio commercial; why target such a broad demographic when you can tailor your adverts for your perfect audience. Let’s look at a low down of the terms: Microtargeting – This is a technique mainly used by political parties and election campaigns. The tactics used in these types of

LinkedIn Social Ads

Recently LinkedIn responded to criticism incurred by their recent changes to their 3rd party PPC ads. The changes featured members of users’ networks alongside brand ads if those members were following that brand or service. The ‘worlds largest professional network’ announced the changes in June and provided an opt-out option for users if they didn’t