THE EVOLUTION OF AUDIENCE TARGETING AND SEGMENTING

If you think that some elements and strategies around audience targeting are, well, ‘stalkerish’, you probably won’t leave this article thinking any different. However, the value in having digital marketing campaigns strategically aligned with a targeted, specific and relevant audience is undoubted.   You may recall back in September, an announcement by Google around something

Google’s Mobile Algorithm Update

How Google have implemented changes to mobile searches and how it could affect your business   From the 18th November 2014, you may have noticed a small addition to Google’s search results. Designed at improving the experience of mobile users, a tag appears next to the Meta description informing the user if the site is

Google adds +1 to display network adverts

In an effort to match the social media giant Facebook in the PPC search engine marketing game Google has pushed the boat out adding a +1 button to all adverts that are run on the company’s display network. There are a number of reasons this should be considered good news by advertisers. One major reason

Google Bulleted Snippets

The official insider’s blog written by those who work for Google, for those who use Google is a series of posts updating Google users to the methodology that goes behind the new designs and creative changes we see on our day to day visit to the SERP giant. Google has recently launched ‘Google Bulleted Snippets’;

Bing Webmaster Tools Updates: the follow up to the Honey Badger updates

With Bing and Yahoo! pursuing a joint venture by combining their search results in an attempt to catch up with main SERP rival Google, Bing is presently re-examining and updating its webmaster tools to develop search engine optimisation and its customer base. Bing took some time out to focus on what they were lacking and what