THE EVOLUTION OF AUDIENCE TARGETING AND SEGMENTING

If you think that some elements and strategies around audience targeting are, well, ‘stalkerish’, you probably won’t leave this article thinking any different. However, the value in having digital marketing campaigns strategically aligned with a targeted, specific and relevant audience is undoubted.   You may recall back in September, an announcement by Google around something

Microtargeting, Hypertargeting and Nanotargeting

This type of marketing is the new radio commercial; why target such a broad demographic when you can tailor your adverts for your perfect audience. Let’s look at a low down of the terms: Microtargeting – This is a technique mainly used by political parties and election campaigns. The tactics used in these types of