Google adds +1 to display network adverts

In an effort to match the social media giant Facebook in the PPC search engine marketing game Google has pushed the boat out adding a +1 button to all adverts that are run on the company’s display network. There are a number of reasons this should be considered good news by advertisers. One major reason

Are Social Plugins Changing SEO?

With the recent rise in social media integration across the web, particularly Google’s new +1 feature, it was feared that much SEO practice would soon become ineffective. According to the June/July 2011 SocialShare Site Analysis from BrightEdge, a report listing the extent to which social plugins are integrated on the 10,000 most popular sites on

SEO vs Google Plus One

When Google first released the +1 feature, it was difficult to imagine users finding the incentive to actively give websites their approval, so the implications for SEO may have been understated. It seemed as though it was simply an attempt to match Facebook’s advantage over them in online marketing and garner the focused information that