4 Easy & Honest SEO Mistakes That Could Penalise Your Site

SEO is an important part of maintaining your online presence and bringing traffic to your site. By not taking full advantage of your site’s SEO potential, you not only run the risk of not being recognised by Google’s ranking results, but your mistakes could cause your site to be penalised. Keep on track of your

The Future is Voice Search

What is Voice Search? When you ask Google ‘Where is the nearest restaurant?’ or request Siri’s help on how to get wine out of the sofa, you’re performing voice search. Voice search describes the search you perform using your voice. These are conducted by voice assistants – Alexa, Google Home, Cortana, Siri etc. Instead of

3 Ways to Increase the Visibility of Your Website

We all want to be visible in some way. It’s human nature. But visibility means different things to different people. For some its to be in the spotlight, for others, it’s the odd genuine well-timed compliment. The same applies when it comes to visibility of your website. The type and amount of attention all depends

The Do’s and Dont’s when Handling Multimedia

Let’s face it, chances are your site features a truck-load of multimedia which makes for a vibrant and diverse user experience. Think about the amount of images, videos, brochures and interactive elements that are on your site… The list goes on. Ever stopped to ponder over whether its all been implemented in a way that’s

Mobile Marketing Enters a New Era

Unless you’ve been living under a rock for the past few years, you’re probably aware of how important it is to consider mobile across pretty much every aspect of your digital marketing. Take local SEO for instance: around a third of all mobile searches are related to location and local searches on mobile are increasing

GOOGLE EXPERIMENTS WITH A NEW FEATURE IN SEARCH RESULTS

Google has a little present in the pipeline that could be handy for local SEO. Google calls it “an experimental new podium” where you can “hear directly from the people and organisations you care about”. We’ll translate; what this means in plain old English is that the feature allows organisations and individuals to display snippets

DECODING HTTP STATUS CODES

Do you know your 404s from your 500s? In this post, we’ll be going over some of the HTTP status codes that users sometimes encounter when things aren’t quite perfect on a website. Depending on the type of issue that a user has been confronted with, a number will be displayed on their browser that

Link Building: do it right!

Link building: what exactly is it? Well, it can be described as committing time, effort and resources to establishing good quality links to your site (though this is a pretty generic definition). If you’re a fairly new player in the SEO game, the portfolio of links pointing to a site is one of the many