Reddit launches Cost-per-Click advertising

Reddit, the one-of-a-kind marketplace of raw discussion and self-appointed ‘front-page of the internet’ has launched a bid to attract ‘new types of advertisers’ by migrating many of its ad campaigns over to a cost-per-click (CPC) bidding model. The 7th biggest website in the world, Reddit has garnered a reputation for being a loosely moderated an

The Lowdown on Google Shopping Feeds

A lot of online shopping these days comes from products being shown alongside a Google search, and that’s thanks to the Google Merchant Centre, that helps to sell your products to potential buyers who are looking on Google with shopping in mind, or as an added bonus – kind of like a shop window. What

ONE SMALL STEP FOR SOCIAL MEDIA, ONE GIANT LEAP FOR PINTEREST

There’s been a lot of chatter around Pinterest lately. It seems that the social bookmarking site is ramping up its advertising game in the form of new promoted pins, that enable businesses to have their products appear in users’ feeds or be placed in front of audiences based on demographics. So this is Pinterest’s PPC

THE EVOLUTION OF AUDIENCE TARGETING AND SEGMENTING

If you think that some elements and strategies around audience targeting are, well, ‘stalkerish’, you probably won’t leave this article thinking any different. However, the value in having digital marketing campaigns strategically aligned with a targeted, specific and relevant audience is undoubted.   You may recall back in September, an announcement by Google around something

WHAT IS IAD?

iAd is the mobile advertising platform for iPhone, iPod touch and iPad that you may not have actually heard of. Believe it or not, it was actually launched way back in 2010. Its main rival is AdMob, Google’s mobile advertising platform. Fun fact: Google outbid Apple to purchase this company.   The debate is out

GMAIL ADS: WHAT ARE THEY & HOW DO THEY WORK?

Gmail ads, email ads, its all the same… Right? Wrong. If you’re a Gmail user and have noticed a small collapsible bar, or tab (it can look really similar to a piece of mail but isn’t) that houses a product name and a tagline, you have been subjected to one of the many ways that

What is PPC?

PPC is an acronym for Pay Per Click. It is a type of paid advertising. Every time a user clicks on your advert, you pay your search engine a small fee. This fee can come out of a prepaid amount, or be taken straight out of your bank account, but either way you set your