The Do’s and Dont’s when Handling Multimedia

Let’s face it, chances are your site features a truck-load of multimedia which makes for a vibrant and diverse user experience. Think about the amount of images, videos, brochures and interactive elements that are on your site… The list goes on. Ever stopped to ponder over whether its all been implemented in a way that’s helping to maximise your online visibility? If you have a hunch that things may not be up to scratch and you’re looking to improve your SEO, then you’re in luck – hopefully this article will be an asset to you.

Video Content

Site speed is a major factor determining search engine rankings and the way that videos are handled on your site can greatly impact the speed at which your site loads. This is just one of the reasons why its nearly always best to embed your videos as opposed to hosting them directly on-site – the burdens of streaming are handled by the provider, whether it be YouTube or one of the many others, which will speed up your site and allow for a better user experience.

Here’s a bonus tip too: a video transcript can be the perfect foundation for a blog article. Blogging is a great way to add fresh content to your site and what easier way to create a useful article than to provide highlights or analysis of a recent video that you have created. Make your content work harder for you!

PDF Content

Now we’re not here to condemn PDF files and their use on websites. Quite the opposite, PDF files can be quite worthwhile. However, this is only if the PDF document has been crafted correctly.

Long story short, make sure that your PDF originates from a text based program like Microsoft Word which means that you will avoid the PDF file being created as an image. Any text that is featured in the file will then be able to be indexed and followed by search engines (that includes links too!)

Image Files

Say you take a hi-res photo of a person using a good quality camera. Chances are, the image dimensions are going to be pretty big and the file size is going to be weighty too. You could go straight ahead, upload this file to your site and then resize using HTML to shrink it down for use on your page. Problem is, the file size is still going to be the same. Bigger file size = slower page loading time.

Here’s a little practical demonstration for you to try. If you see an image on a site, quickly do the following:

  1. Hover over it
  2. Right click on it
  3. Hit ‘open image in new tab’ (if you’re using Chrome)

If the image you see in this new tab is the same size as what it was when you originally saw it on the site, then give the webmaster a pat on the back. What they’ve done is scaled the size of the image to the exact dimensions required, before uploading to the site. This is the ideal approach from a site speed perspective as the file size is going to be proportionate to the required display size of that image.

Adobe Flash

Flash has lost credibility over the years and its reputation is pretty bleak. While it used to be used widely to display rich content, animations and much more, the reality nowadays is that it’s a cyber-security nightmare.

Not only this, but search engines hate flash. A couple of years back, Google actively started warning mobile users that sites were using Flash and that it may not be compatible with their device *cough* iPhone *cough*. More recently, earlier this year, Google put a stop to Flash based ads in AdWords and DoubleClick. Indeed, it seems the end is nigh for poor old Flash and we would seriously recommend a rethink if your site currently features it.

Thanks for reading our ‘The Do’s and Don’ts when Handling Multimedia’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

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