Our Marketing Search Predictions for 2019

“I feel that we’re on the precipice of really feeling like we’re living in ‘the future’. I was born in the 80’s”– I’ll just leave that there for context. As we head into the mid-point of the shortest month it’s time to look ahead because, as with an increasing number of things, time flies. We

Reddit launches Cost-per-Click advertising

Reddit, the one-of-a-kind marketplace of raw discussion and self-appointed ‘front-page of the internet’ has launched a bid to attract ‘new types of advertisers’ by migrating many of its ad campaigns over to a cost-per-click (CPC) bidding model. The 7th biggest website in the world, Reddit has garnered a reputation for being a loosely moderated an

The Future is Voice Search

What is Voice Search? When you ask Google ‘Where is the nearest restaurant?’ or request Siri’s help on how to get wine out of the sofa, you’re performing voice search. Voice search describes the search you perform using your voice. These are conducted by voice assistants – Alexa, Google Home, Cortana, Siri etc. Instead of

3 Advertising Campaigns from 2017 that Shouldn’t Exist

Global brands spend millions of dollars a year on advertising and seasoned marketing professionals, but somehow, they can still get it so wrong that their campaign hugely backfires and, in some cases, manages to be banned. From Nivea to Pepsi here are last year’s biggest mistakes from these worldwide brands.   Dove Body Lotion- Real

Mobile Marketing Enters a New Era

Unless you’ve been living under a rock for the past few years, you’re probably aware of how important it is to consider mobile across pretty much every aspect of your digital marketing. Take local SEO for instance: around a third of all mobile searches are related to location and local searches on mobile are increasing

#TECHFAILS

Tech companies are always cultivating ideas they think users will appreciate. Only recently, Google has been testing out changing the colour of hyperlinks in the search engine results pages, from traditional blue to black. But there’s a small problem – people don’t always love these ideas. So, lets take a trip down memory lane and

ONE SMALL STEP FOR SOCIAL MEDIA, ONE GIANT LEAP FOR PINTEREST

There’s been a lot of chatter around Pinterest lately. It seems that the social bookmarking site is ramping up its advertising game in the form of new promoted pins, that enable businesses to have their products appear in users’ feeds or be placed in front of audiences based on demographics. So this is Pinterest’s PPC