Splitting your site into two, with only one variation differentiating them, in order to test version A and version B, analysing which has the greatest impact.
A free tool from Google, allowing webmasters to analyse a vast array of data factors from their site.
A link from a 3rd party website, linking back to your website.
Our regularly updated webpage, detailing information regarding various digital marketing topics.
The method of creating an enhanced experience for a website user, with the goal of increasing the percentage of visitors that convert into customers.
Conversion Rate Optimisation
An application that allows maintenance of a website from a centralised system.
Content Management System (CMS)
The rate at which a website user goes from a browsing visitor to an interested party (submitting an enquiry form) and/or customer.
The rate at which a user clicks through to your website from a 3rd party source e.g. Google rankings
Click Through Rate (CTR)
The actual amount you pay each time a user clicks on your Pay Per Click ad.
Cost Per Click (CPC)
A word used by a search engine in its search for relevant web pages.
A web page which serves as the entry point for a website or a particular section of a website.
The generation of consumer interest or inquiry into products or services of a business.
The practice of monitoring the Internet reputation of a person, brand or business, with the goal of promoting positive mentions and reviews, thus suppressing negative mentions entirely, or pushing them lower on search engine results pages.
Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Organic Search Results
An internet advertising model used to direct traffic to a website, in which advertisers pay the publisher (typically a website owner e.g. Google) when the ad is clicked.
Pay Per Click (PPC)
Tracking and documenting business visitors to a website, gathering greater in depth data than standard analytical channels.
Website Visitor Tracking
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