Unit 8, Avenue Business Park, Elsworth, Cambridge
Mon-Fri: 09:00 - 17:00
A/B Testing
Splitting your site into two, with only one variation differentiating them, in order to test version A and version B, analysing which has the greatest impact.
Analytics
A free tool from Google, allowing webmasters to analyse a vast array of data factors from their site.
Backlink
A link from a 3rd party website, linking back to your website.
Blog
Our regularly updated webpage, detailing information regarding various digital marketing topics.
Conversion Rate Optimisation
The method of creating an enhanced experience for a website user, with the goal of increasing the percentage of visitors that convert into customers.
Content Management System (CMS)
An application that allows maintenance of a website from a centralised system.
Conversion Rate
The rate at which a website user goes from a browsing visitor to an interested party (submitting an enquiry form) and/or customer.
Click Through Rate (CTR)
The rate at which a user clicks through to your website from a 3rd party source e.g. Google rankings
Cost Per Click (CPC)
The actual amount you pay each time a user clicks on your Pay Per Click ad.
Keyword
A word used by a search engine in its search for relevant web pages.
Landing Page
A web page which serves as the entry point for a website or a particular section of a website.
Lead Generation
The generation of consumer interest or inquiry into products or services of a business.
Online Reputation
The practice of monitoring the Internet reputation of a person, brand or business, with the goal of promoting positive mentions and reviews, thus suppressing negative mentions entirely, or pushing them lower on search engine results pages.
Organic Search Results
Listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Pay Per Click (PPC)
An internet advertising model used to direct traffic to a website, in which advertisers pay the publisher (typically a website owner e.g. Google) when the ad is clicked.
Website Visitor Tracking
Tracking and documenting business visitors to a website, gathering greater in depth data than standard analytical channels.

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