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16 Jan 2018

3 Ways to Increase the Visibility of Your Website

We all want to be visible in some way. It’s human nature. But visibility means different things to different people. For some its to be in the spotlight, for others, it’s the odd genuine well-timed compliment. The same applies when it comes to visibility of your website. The type and amount of attention all depends on the nature of your business and products/services.

Whenever you need to find something out, what do you usually do? – You pull up Google and type in your query right? Google processes more than 3.5 billion searches a day. So it’s no wonder everybody is desperate to get involved in SEO and be the first result. To many, it seems daunting and confusing, but it doesn’t have to be, here are 4 Tips to increase the visibility of your website.

1. Optimise Every Page of your site with Rich Content

This is arguably the most complicated item on the list, but without it, you will struggle to get any visibility on search engines at all.

All of your pages, especially the main pages (Contact, Home etc) need to include concisely written, descriptive content. This content must be optimised for keywords and phrases. (as long as the text still makes sense) For example – If your business is in Floristry, you could try and include words and phrases like – ‘Buy flowers online’ ‘worldwide flower delivery’ ‘fresh flowers’

2. Write Unique Title Tags and Meta Descriptions for Every Page

Title Tags function as headlines for your pages in search engine result pages (SERPs), while meta descriptions function as the descriptive text. These constructs inform Google about the content and purpose of your page and dictate how they appear in the search results.

Title tags and meta descriptions serve a dual purpose: They increase the click-through rates from users and rank your pages higher. An example of an in-depth tool is Screaming Frog to get an accurate assessment of each page on your site.

3. Allow your Content to be Easily Shareable

This is a simple and fairly easy step to making your site more visible. On your blog page, highlight social share icons like Facebook and Twitter, so your users can actively and easily share your content. Social shares do not contribute to your ranking directly, but definitely, make you more visible to potential customers.

If your site is WordPress based, there are many Chrome extensions that can add social share buttons to your page. For example – Easy Social Sharing

 

 

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

12 Jan 2018

7 Ways to Increase Brand Awareness for Your Business

Do you want your business to be noticed in today’s day and age? With the everchanging media platforms and forms of communication, it can be difficult to know where to start, when it comes to getting your business out there. It’s all about targeting your audience and seizing their attention. But, then how do you transform this into sales?

Follow these steps in improving brand awareness for your business and start to see your client list mature.

 

1. Launch a PR Campaign

Gaining press coverage is essentially free advertising, but its actually better than that. Editorial has more credibility which in turn, is more likely to convince potential clients/customers to check you out. The hard part is coming up with a newsworthy angle, this all depends on whether you are aiming to target national or local media, TV, radio or print.

Possibly, you have a personal story of how your business came about, maybe you’ve launched a unique product? If you really struggle with finding newsworthy info, you can conduct surveys on your niche and publish the results.

Another top tip is search for the hashtags #pressrequest #journorequest

 

2. Work to Keep Your Name in the Front of the Market

This point may seem like a pretty obvious one, but ‘out of sight, out of mind’, right? This also applies to business. if your potential clients can’t see you or your brand on a regular basis, you won’t be at the forefront of their mind when it comes to requiring your services.

 

3. Use the Same Logo, Colours and Fonts in all Present and Future Marketing

Consistency is key. For example, when we see the simple two yellow arches, the company McDonald’s is already in our heads. Streamlining all your materials throughout all media platforms allows your target audience to recognise you easily by a simple logo or colour them no matter what they are browsing on.

 

4. Join Forces

There’s power in numbers – If you can identify with other businesses, targeting the same company but not going head to head, there’s an opportunity to come together for mutual benefit.

For example – Say your business is in Floristry you could offer a discount for a local bridal shop. It’s a great way to attract new customers, and for your partner, it’s a great way to attract and reward customers with virtually no effort involved.

 

5. Increase your Content Output

If your looking to increase your brand awareness, regularly producing content is key.

Link your newsletter to your website to allow your clientele connect with you on several platforms. Create a Blog, write articles, give your audience a reason to spend more time with your business. This method increases site traffic, humanizes your brand and builds authority in your brand.

 

6. Take to Social Media

Social media platforms like Twitter, LinkedIn, Snapchat, Instagram and so on, offer businesses an opportunity to promote themselves, build their brand and their target audience free-of-charge.

Finding the time to feed your profiles and blogs can be tough, but if you are going to delve into this type of promotion, you need to make sure you’re active – this involves posting every day if not more. But what to write about? Knowledge of a particular area can gain a large following, but also comment and engage with the latest topics and trends on social media., this will engage your audience.

Don’t forget you need to talk to others to expand your following. people like to know there is someone behind that profile – a human, they can engage with. This involves responding to comments on your pages swiftly and engaging in followers conversation. Witty replies from the likes of Tesco captures the attention from followers.

 

7. Tap into the Force of Video

Video marketing has continued to rise in popularity, and the statistics are there to prove it. Facebook Live is now reportedly at 8 billion views daily, surpassing Youtubes 5 million views a day.

With this kind of following video content it collecting, it is almost certain if you release a video, someone will be watching it. Other social media platforms like Twitter and Instagram, are battling to keep up with the Facebook and Youtube. They are giving more importance to video as a format on their site, this gives your business a chance to grow using this kind of content.

 

 

11 Jan 2018

4 Tips To Stay Ahead In Digital Marketing

With all the different forms of digital marketing out there – digitalized forms of traditional media, mobile sites and apps and digital TV and radio – it can become confusing and quite frankly overwhelming. So how can you stay ahead of the trends as digital marketing evolves? The answer is to keep educating yourself, one step at a time. That way when future opportunities open up, you’re at the ready – with a whole abundance of skills, ideas and connections.

 

1. Join a LinkedIn Group

LinkedIn is one of the best places to make connections. Nearly 1/4 of all C-level executives have a profile on this platform, and joining a group is the fastest way to discover virtual mentors and role models. Heres a couple to try –  Digital Marketing and Digital Marketing: Social Media, Search, Mobile and More

2. Attend a Digital Marketing Conference

There are digital marketing conferences for just about every skill and niche, so pick the one that feeds your interests and goals. The experts are accustomed to speaking to and engaging with large crowds and offering wisdom and information. They like answering questions when they’re not on the stage and they are often able to give insights relevant to nearly any industry. Digital marketing agencies and SEO companies often offer workshops and conferences so be sure you keep an eye out.

3. Track your Successes

You could be the most successful digital marketer in your company, but with no proof, you are no different to your equally ambitious colleagues. Save your stats, email correspondence, feedback etc. Later you will be able to show this off in a job interview to prove you have what it takes to connect with an audience and develop a brand.

4. Scour the Internet for Blogs

You can learn a lot from blogs. Discovering other peoples ideas, in turn, broadens your knowledge and helps you come up with your own concepts. Try and spend an hour a day searching for the latest news and topics that would interest you or your clients. This provides you with the knowledge of the latest trends in the digital world which can be incorporated in your work.

 

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

 

 

 

 

11 Jan 2018

5 Must-Download Google Chrome Extensions

 

 

 

 

Google Chrome is already pretty neat. But there are lots of ways it allows you to make it even better – adding extensions for example.
Chrome extensions are essentially small ‘Apps’ that can be found on the Chrome web store, add an extra feature to your browser, whether it be assisting with web development or creating your own avatar with Bitmoji.

These tiny wonders are located on the right-hand side of your browser which can be managed by clicking “more tools” then “extensions” in the menu icon.

Here are 5 Google chrome extensions that we love the most when it comes to digital marketing.

 

Hootsuite

 

Hootsuite is a web-based social media management tool that you can access on your web browser or as a chrome extension. It allows users to schedule and post to any profile or page for Twitter, Facebook, Instagram, Linkedin and other platforms from one place.

It has a dedicated section for analytical reports and click summaries, which works with both Google Analytics and Facebook Insights – An essential tool for marketers presenting campaign numbers to clients.

Although Hootsuite has a free option, Hootsuite pro isn’t exactly expensive, priced at $16 a month in our opinion it’s very much worth it! However, if you’re unsure, there is a 30 day free trial of Hootsuite pro. We use Hootsuite when managing clients and our own social media platforms, and it makes everything considerably simpler.

 

Grammarly

 

I’m not sure what we’d do without this little gem on our browsers. It helps you create and perfect sentences, emails, articles and any body of writing you produce.

It displays your grammar errors or simple spelling mistakes. Nearly everywhere this clever friend will check your writing, and for websites not compatible, it has a web platform for you to paste your body of text into.

Of course, like most apps & extensions it has a premium option. For $11.66 a month Grammarly premium detects everything from weak vocabulary to plagiarism and contextual errors, but we find the free version enough. Install.

 

Google Tag Assistant

 

Google can be all kinds of useful and Google Tag Assistant is a prime example of this. This simple to use chrome extension allows you to check all of your google tags including analytics code, structured data, remarketing code and much more.

This handy plug-in seems basic at first, but one of our favourite Geek- worthy features of google tag assist is the “Record” button. Located at the bottom left side is a guiltless little record button, push this and navigate through your site and you will be astounded at what google tag assist will find. Explore tag assist now.

 

Email Hunter

 

What a Tool! How many times a week have you wanted to know a website/companies contact email but couldn’t find it? It was probably hard to find or not there at all.

Email hunter can find an email from anywhere on the web in seconds with one simple click. This plug-in even tries to verify the email and see how likely it is to still be in use. It is free for 150 email requests a month. Download now.

 

Gorgias

 

Our list ends with Gorgias. A great Chrome extension to save your email templates. In a job like digital marketing, you will most likely find yourself answering the same questions to various clients or maybe even copying and pasting old responses.

Gorgias allows you to save your response in shortcode, now everytime you respond to an email and you have a suitable template simply type your keyword and click the tab button and bingo! We have found this saves a lot of time and it allows you to even share your templates with others!

01 Dec 2016

Social Media Tips

Social Media is a vastly discussed topic, and there is a lot of online material on the best approach to social media with different inputs from agencies and social media influencers, alike. At Digital Clicks, we believe that a strong foundation and well researched start to a social media campaign, is half the job done. We’ve compiled some handy social media tips to get you started on your campaign.

Social Media Tips
Social Media Tips

 

For more information on how to get the most out of your social media campaigns, get in touch with the team on 01223 789 252. We provide a 360 degree approach to digital marketing, specialising in SEO, PPC, ORM and Social Media. Contact our team for custom packages and no-obligation quotes today.

25 Oct 2016

The Do’s and Don’ts when Handling Multimedia

Let’s face it, chances are your site features a truck-load of multimedia which makes for a vibrant and diverse user experience. Think about the amount of images, videos, brochures and interactive elements that are on your site… The list goes on. Ever stopped to ponder over whether its all been implemented in a way that’s helping to maximise your online visibility? If you have a hunch that things may not be up to scratch and you’re looking to improve your SEO, then you’re in luck – hopefully this article will be an asset to you.

Video Content

Site speed is a major factor determining search engine rankings and the way that videos are handled on your site can greatly impact the speed at which your site loads. This is just one of the reasons why its nearly always best to embed your videos as opposed to hosting them directly on-site – the burdens of streaming are handled by the provider, whether it be YouTube or one of the many others, which will speed up your site and allow for a better user experience.

Here’s a bonus tip too: a video transcript can be the perfect foundation for a blog article. Blogging is a great way to add fresh content to your site and what easier way to create a useful article than to provide highlights or analysis of a recent video that you have created. Make your content work harder for you!

PDF Content

Now we’re not here to condemn PDF files and their use on websites. Quite the opposite, PDF files can be quite worthwhile. However, this is only if the PDF document has been crafted correctly.

Long story short, make sure that your PDF originates from a text based program like Microsoft Word which means that you will avoid the PDF file being created as an image. Any text that is featured in the file will then be able to be indexed and followed by search engines (that includes links too!)

Image Files

Say you take a hi-res photo of a person using a good quality camera. Chances are, the image dimensions are going to be pretty big and the file size is going to be weighty too. You could go straight ahead, upload this file to your site and then resize using HTML to shrink it down for use on your page. Problem is, the file size is still going to be the same. Bigger file size = slower page loading time.

Here’s a little practical demonstration for you to try. If you see an image on a site, quickly do the following:

  1. Hover over it
  2. Right click on it
  3. Hit ‘open image in new tab’ (if you’re using Chrome)

If the image you see in this new tab is the same size as what it was when you originally saw it on the site, then give the webmaster a pat on the back. What they’ve done is scaled the size of the image to the exact dimensions required, before uploading to the site. This is the ideal approach from a site speed perspective as the file size is going to be proportionate to the required display size of that image.

Adobe Flash

Flash has lost credibility over the years and its reputation is pretty bleak. While it used to be used widely to display rich content, animations and much more, the reality nowadays is that it’s a cyber-security nightmare.

Not only this, but search engines hate flash. A couple of years back, Google actively started warning mobile users that sites were using Flash and that it may not be compatible with their device *cough* iPhone *cough*. More recently, earlier this year, Google put a stop to Flash based ads in AdWords and DoubleClick. Indeed, it seems the end is nigh for poor old Flash and we would seriously recommend a rethink if your site currently features it.

Thanks for reading our ‘The Do’s and Don’ts when Handling Multimedia’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

08 Jul 2016

How to spruce up your social accounts

As we all know, social media is an unprecedented power when it comes to business. Companies would be foolish to not have some sort of presence on Facebook, Twitter or Linkedin. But even with these pages up and running, you need to keep audiences engaged. They say variety is the spice of life – so here is our advice on how to keep things exciting.

Don’t post marketing message after marketing message, promotion after promotion

Nobody wants to follow a page whose only updates are marketing or promotional material. Social media allows consumers to connect on another level with brands and businesses. People want to see some personality and character and experience something more personable from companies.

Keep in-touch with and monitor trends on networks like Twitter, but make sure it’s relevant to you.

During Wimbledon’s world-famous tennis tournament, businesses tweeted using #Wimbledon. Vogue Magazine tweeted about strawberries, H&M chatted about tennis inspired clothing and Tatler commented on Wimbledon as a travel destination. Even though these brands may not be directly related to tennis, it shows they are up to date with trends.

Post/share a variety of content ranging from web links to images and videos to polls.

Noticed a funny picture or interesting article? Chances are others will find it entertaining too. Sharing is big business on Facebook and Twitter and you could reach thousands of potential customers. If you’re a thought leader in your industry, create a highly shareable infographic based on research.

Be emotive and encourage engagement

There are so many ways for users to engage with companies online. Use features like Facebook Reactions, Periscope and Facebook Live to connect with your audience. Streaming platforms allow followers to comment whilst broadcasting and encourage conversation. In general, don’t ignore your consumers.

Know your audience and ensure that tone of voice & styling resonates with them

Take a look at BuzzFeed. 50% of their demographic is under 35 and their content reflects that. Full to the brim with pictures, GIFs and articles written in an identifiable tone. Compare that to a company targeting an older demographic or a super specific market, and you’ll notice a completely different style and sound.

But don’t be afraid to experiment! – Within reason. Try different styles of post and see what works.

Start out with small changes, like varying the time you post content. Uploading at 10am might be convenient, but what if you want to access an audience that isn’t active on social media until 6pm. Switch up how you present your info, add pictures, videos and humour or try changing your language style to appeal to different people.

Its never a bad time to revamp your social accounts and hopefully these tips have inspired you to try something fresh and new. Remember to keep it exciting and interesting, take advice from your audience and keep connected.

Thanks for reading our ‘How to spruce up your social accounts’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

10 Jun 2016

Mobile Marketing Enters a New Era

Unless you’ve been living under a rock for the past few years, you’re probably aware of how important it is to consider mobile across pretty much every aspect of your digital marketing. Take local SEO for instance: around a third of all mobile searches are related to location and local searches on mobile are increasing in number 50% faster than mobile searches in general. All those searches that end in ‘near me’ mount up right? It goes without saying that you certainly can’t afford to be invisible to potential customers searching in the local community for your industry/service.

That’s all well and good, and chances are you’ve heard all this before. However, our good friends over at Google have been working on a few things that will ramp up the importance of focusing on mobile even more and it’s these that you probably haven’t heard about all that much.

You may or may not know that the speed at which your website loads is factored in by Google when ranking your site, but its only desktop sites that have to worry about site speed. That’s right, when Google ranks mobile sites they don’t actually care about how quickly it loads which may come as a surprise.

Don’t get us wrong, a fast site (both on desktop and mobile) is crucial to user experience and satisfaction but that’s a whole different ball game. Here’s the low-down: it’s all going to change. Google have announced proposed changes to the page speed ranking factor to ensure that it looks definitively at the page speed of your site on mobile devices. Good news if you have a responsive site that has been given some TLC when it comes to loading speed, but it could spell a little trouble if you have a completely separate mobile site – you may have to specifically look at the loading speed of this version.

AdWords is looking to captivate mobile users through maps, too. Imagine walking along following your route, Google Maps in hand, and looking down at your screen to notice there’s a Starbucks logo winking at you just round the corner. What’s more, tapping this logo will reveal a coupon for a free cappuccino with every purchase of a cheese toastie. Brilliant, right? This could soon be a reality. Google is offering advertisers ‘promoted pins’ (“wait, I thought that was Pinterest?” we hear you say) which allow for company logos to appear on maps, which when tapped can reveal coupons and other promotions to encourage you to deviate from your route.

So there you have it. The latest stats around mobile search and developments like those mentioned here are giving “the future is mobile” a new meaning. Watch this space: you have a long way to go if you’ve only just made a responsive website!

Thanks for reading our ‘Mobile Marketing Enters a New Era’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

16 May 2016

#TECHFAILS

Tech companies are always cultivating ideas they think users will appreciate. Only recently, Google has been testing out changing the colour of hyperlinks in the search engine results pages, from traditional blue to black. But there’s a small problem – people don’t always love these ideas. So, lets take a trip down memory lane and look at some the tech giants #UltimateFails.

Twitter
Twitters biggest fail was narrowly avoided. In January 2016, reports surfaced of a character increase to 10,000. Since Twitters birth in 2006, the 140-character limit has epitomised the brand. The character cut-off is to help sort through the fluff and get you straight to the juiciest part of the story. The suggested increase was met with a torrent of criticisms from users pleading with Twitter to reconsider its plans, using the tag #Twitter10k. Twitter bosses have since listened to their fans and this March, CEO Jack Dorsey confirmed the short character count would stay.

Microsoft
The Zune was introduced as an alternative to the hugely popular Apple iPod. It was released in 2006 – 5 years after first generation iPods were launched. The two music listening devices were similar in price, but many saw the Zune as substandard when it came to the crunch. Even the former Microsoft boss admitted that there was never really a reason to buy one. Whilst Zune wasn’t a bad product, its release was too late into a market that was already saturated, causing it to be an almighty flop.

Google
The fact that Google Wave is difficult to define is probably the main reason for its failure. E-mail, instant messaging and document editor mash-up, Google Wave was supposed to be a handy way for people to collaborate on a project in real time. After just 15 months Google pulled the plug. Largely due to the horrendous complexity, user take up wasn’t brilliant and the invite only activation didn’t help. At the end of the day, users just didn’t get it and who wants something they don’t understand.

Apple
The rocky U2 and Apple relationship. In 2004 the U2 iPod came pre-loaded with the band’s back catalogue and their signatures on the device. It was $50 dearer than its plain counterparts but people weren’t buying it – literally. In 2014 Apple were at it again, forcing the new U2 album down peoples throats. The backlash was unprecedented; users ripped apart this unrequited marketing stunt and its infringement on their privacy. Apple was forced to release a tool allowing users to remove the album and Bono, the lead singer of U2, apologised for the blunder.

Facebook
Poor Facebook, they’ve had a fair few ideas that have bombed. So, we’ve round up the best of the worst. Facebook Gifts allowed users to buy virtual and physical gifts for friends. The service never took off and users complained it was annoying, subsequently Gifts closed. There was Facebook Places – abandoned, Facebook Email – scrapped, Facebook Poke – eliminated. But the winner of the biggest Facebook flop has to be Facebook Beacon. An ad platform with dodgy user and privacy rules; it resulted in a large lawsuit against Facebook and was swiftly shut down.

Obviously none of these failures have been catastrophic as all of these companies are still alive and kicking, making millions of dollars. It just goes to show that failure is an important part of successful businesses.

Thanks for reading our ‘#TechFails’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

20 Apr 2016

WHAT BUSINESSES SHOULD CONSIDER WHEN USING FACEBOOK LIVE

Back in August 2015, Facebook launched its very own streaming service called Facebook Live. Since then the service has come on leaps and bounds and is now a competitor to Twitters’ Periscope. Buzzfeed – who launched the service with an exploding watermelon, Benefit Cosmetics and Dunkin’ Donuts have all jumped on the Facebook Live bandwagon. Is it time for your company to get in on the action?

Here are 5 tips to help you get the most out of Facebook Live

1. Tell your Facebook friends when you are going to live stream

Create some hype and work on building up excitement among followers/fans. Think about it this way: what good is a new TV show if it has had no build up? Granted, if your business is streaming a conference then it may not achieve the same level of exposure as the next episode of The Walking Dead. But, it’s always a bonus if you can stir up some chatter around your upcoming video. If your pre-stream promo efforts don’t achieve the results you were after, never fear: your video will be published on their timeline after you finish. Yep, that’s right – your live stream will then enter the afterlife as an on demand video, just like those millions of cat clips on your timeline everyday.

2. Use a catchy description to tell viewers what they can expect

Really give people a taste of what’s to come in your video and try to show some personality. Ok, not everyone is going to be interested in watching you showcase your latest business stats, but if you express passion and grab the audiences’ attention, you’ll be well on your way to securing spectators. Once live, make your film original, exciting and fun. People can tune in at any time, so embrace the newbies by establishing a common theme linked to your business. Just like when you’re bingeing on your favourite TV series, you can recap all the drama from previous episodes.

3. Respond to your supporters

It’s unlikely that you’ll receive millions of pleading messages, like Justin Bieber receives daily, from adoring fans. But, you’ll probably have comments from spectators expressing their love for your products. Pick out a few names that you see and give them a quick shout-out. It will make your viewer’s feel valued and your video personable. If you’re feeling brave enough, this is great opportunity to host a Q and A session. If you’re a relatively new company do an A.U.A (Ask Us Anything) video, so your newfound fans can find out pretty much everything about you.

4. Who is your audience?

Your clips have the potential to reach loads (1.55 billion!) of active Facebook users. Your main audience will be your subscribers and followers, but don’t forget the power of sharing in the Facebook community. Instead of cute animals and those food prep videos dominating your timeline, your enthusiasts will end up tagging friends in the comment section and drive your video to the top of the newsfeed. A nifty trick Facebook has included for Live is sending push notifications/ alerts to recent visitors. So, if someone is curious about your company and sneaks a peak at your page, Facebook will guide them in the right direction – towards your live recordings.

5. Goodbye!

Have a positive and catchy ending so your viewers (and you) know when the live stream has finished. Now that you’ve started and have a successful video under your belt, don’t stop. Have fun, film often and switch it up. If you show a serious meeting one-week, follow it up with something amusing and silly. Exciting content will keep your audience on their toes and eager to see your next video. Finally: remind them to subscribe. This way they’ll never miss a thing. Don’t worry; Facebook does most of the hard work for you, prompting your supporters to continue watching your brilliant work.

Thanks for reading our ‘What businesses should consider when using Facebook Live’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

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