We all want to be visible in some way. It’s human nature. But visibility means different things to different people. For some its to be in the spotlight, for others, it’s the odd genuine well-timed compliment. The same applies when it comes to visibility of your website. The type and amount of attention all depends on the nature of your business and products/services.
Whenever you need to find something out, what do you usually do? – You pull up Google and type in your query right? Google processes more than 3.5 billion searches a day. So it’s no wonder everybody is desperate to get involved in SEO and be the first result. To many, it seems daunting and confusing, but it doesn’t have to be, here are 4 Tips to increase the visibility of your website.
1. Optimise Every Page of your site with Rich Content
This is arguably the most complicated item on the list, but without it, you will struggle to get any visibility on search engines at all.
All of your pages, especially the main pages (Contact, Home etc) need to include concisely written, descriptive content. This content must be optimised for keywords and phrases. (as long as the text still makes sense) For example – If your business is in Floristry, you could try and include words and phrases like – ‘Buy flowers online’ ‘worldwide flower delivery’ ‘fresh flowers’
2. Write Unique Title Tags and Meta Descriptions for Every Page
Title Tags function as headlines for your pages in search engine result pages (SERPs), while meta descriptions function as the descriptive text. These constructs inform Google about the content and purpose of your page and dictate how they appear in the search results.
Title tags and meta descriptions serve a dual purpose: They increase the click-through rates from users and rank your pages higher. An example of an in-depth tool is Screaming Frog to get an accurate assessment of each page on your site.
3. Allow your Content to be Easily Shareable
This is a simple and fairly easy step to making your site more visible. On your blog page, highlight social share icons like Facebook and Twitter, so your users can actively and easily share your content. Social shares do not contribute to your ranking directly, but definitely, make you more visible to potential customers.
If your site is WordPress based, there are many Chrome extensions that can add social share buttons to your page. For example – Easy Social Sharing
We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.