Unit 8, Avenue Business Park, Elsworth, Cambridge
Mon-Fri: 09:00 - 17:00
01 Dec 2016

Social Media Tips

Social Media is a vastly discussed topic, and there is a lot of online material on the best approach to social media with different inputs from agencies and social media influencers, alike. At Digital Clicks, we believe that a strong foundation and well researched start to a social media campaign, is half the job done. We’ve compiled some handy social media tips to get you started on your campaign.

Social Media Tips
Social Media Tips

 

For more information on how to get the most out of your social media campaigns, get in touch with the team on 01223 789 252. We provide a 360 degree approach to digital marketing, specialising in SEO, PPC, ORM and Social Media. Contact our team for custom packages and no-obligation quotes today.

25 Oct 2016

The Do’s and Don’ts when Handling Multimedia

Let’s face it, chances are your site features a truck-load of multimedia which makes for a vibrant and diverse user experience. Think about the amount of images, videos, brochures and interactive elements that are on your site… The list goes on. Ever stopped to ponder over whether its all been implemented in a way that’s helping to maximise your online visibility? If you have a hunch that things may not be up to scratch and you’re looking to improve your SEO, then you’re in luck – hopefully this article will be an asset to you.

Video Content

Site speed is a major factor determining search engine rankings and the way that videos are handled on your site can greatly impact the speed at which your site loads. This is just one of the reasons why its nearly always best to embed your videos as opposed to hosting them directly on-site – the burdens of streaming are handled by the provider, whether it be YouTube or one of the many others, which will speed up your site and allow for a better user experience.

Here’s a bonus tip too: a video transcript can be the perfect foundation for a blog article. Blogging is a great way to add fresh content to your site and what easier way to create a useful article than to provide highlights or analysis of a recent video that you have created. Make your content work harder for you!

PDF Content

Now we’re not here to condemn PDF files and their use on websites. Quite the opposite, PDF files can be quite worthwhile. However, this is only if the PDF document has been crafted correctly.

Long story short, make sure that your PDF originates from a text based program like Microsoft Word which means that you will avoid the PDF file being created as an image. Any text that is featured in the file will then be able to be indexed and followed by search engines (that includes links too!)

Image Files

Say you take a hi-res photo of a person using a good quality camera. Chances are, the image dimensions are going to be pretty big and the file size is going to be weighty too. You could go straight ahead, upload this file to your site and then resize using HTML to shrink it down for use on your page. Problem is, the file size is still going to be the same. Bigger file size = slower page loading time.

Here’s a little practical demonstration for you to try. If you see an image on a site, quickly do the following:

  1. Hover over it
  2. Right click on it
  3. Hit ‘open image in new tab’ (if you’re using Chrome)

If the image you see in this new tab is the same size as what it was when you originally saw it on the site, then give the webmaster a pat on the back. What they’ve done is scaled the size of the image to the exact dimensions required, before uploading to the site. This is the ideal approach from a site speed perspective as the file size is going to be proportionate to the required display size of that image.

Adobe Flash

Flash has lost credibility over the years and its reputation is pretty bleak. While it used to be used widely to display rich content, animations and much more, the reality nowadays is that it’s a cyber-security nightmare.

Not only this, but search engines hate flash. A couple of years back, Google actively started warning mobile users that sites were using Flash and that it may not be compatible with their device *cough* iPhone *cough*. More recently, earlier this year, Google put a stop to Flash based ads in AdWords and DoubleClick. Indeed, it seems the end is nigh for poor old Flash and we would seriously recommend a rethink if your site currently features it.

Thanks for reading our ‘The Do’s and Don’ts when Handling Multimedia’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

08 Jul 2016

How to spruce up your social accounts

As we all know, social media is an unprecedented power when it comes to business. Companies would be foolish to not have some sort of presence on Facebook, Twitter or Linkedin. But even with these pages up and running, you need to keep audiences engaged. They say variety is the spice of life – so here is our advice on how to keep things exciting.

Don’t post marketing message after marketing message, promotion after promotion

Nobody wants to follow a page whose only updates are marketing or promotional material. Social media allows consumers to connect on another level with brands and businesses. People want to see some personality and character and experience something more personable from companies.

Keep in-touch with and monitor trends on networks like Twitter, but make sure it’s relevant to you.

During Wimbledon’s world-famous tennis tournament, businesses tweeted using #Wimbledon. Vogue Magazine tweeted about strawberries, H&M chatted about tennis inspired clothing and Tatler commented on Wimbledon as a travel destination. Even though these brands may not be directly related to tennis, it shows they are up to date with trends.

Post/share a variety of content ranging from web links to images and videos to polls.

Noticed a funny picture or interesting article? Chances are others will find it entertaining too. Sharing is big business on Facebook and Twitter and you could reach thousands of potential customers. If you’re a thought leader in your industry, create a highly shareable infographic based on research.

Be emotive and encourage engagement

There are so many ways for users to engage with companies online. Use features like Facebook Reactions, Periscope and Facebook Live to connect with your audience. Streaming platforms allow followers to comment whilst broadcasting and encourage conversation. In general, don’t ignore your consumers.

Know your audience and ensure that tone of voice & styling resonates with them

Take a look at BuzzFeed. 50% of their demographic is under 35 and their content reflects that. Full to the brim with pictures, GIFs and articles written in an identifiable tone. Compare that to a company targeting an older demographic or a super specific market, and you’ll notice a completely different style and sound.

But don’t be afraid to experiment! – Within reason. Try different styles of post and see what works.

Start out with small changes, like varying the time you post content. Uploading at 10am might be convenient, but what if you want to access an audience that isn’t active on social media until 6pm. Switch up how you present your info, add pictures, videos and humour or try changing your language style to appeal to different people.

Its never a bad time to revamp your social accounts and hopefully these tips have inspired you to try something fresh and new. Remember to keep it exciting and interesting, take advice from your audience and keep connected.

Thanks for reading our ‘How to spruce up your social accounts’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

10 Jun 2016

Mobile Marketing Enters a New Era

Unless you’ve been living under a rock for the past few years, you’re probably aware of how important it is to consider mobile across pretty much every aspect of your digital marketing. Take local SEO for instance: around a third of all mobile searches are related to location and local searches on mobile are increasing in number 50% faster than mobile searches in general. All those searches that end in ‘near me’ mount up right? It goes without saying that you certainly can’t afford to be invisible to potential customers searching in the local community for your industry/service.

That’s all well and good, and chances are you’ve heard all this before. However, our good friends over at Google have been working on a few things that will ramp up the importance of focusing on mobile even more and it’s these that you probably haven’t heard about all that much.

You may or may not know that the speed at which your website loads is factored in by Google when ranking your site, but its only desktop sites that have to worry about site speed. That’s right, when Google ranks mobile sites they don’t actually care about how quickly it loads which may come as a surprise.

Don’t get us wrong, a fast site (both on desktop and mobile) is crucial to user experience and satisfaction but that’s a whole different ball game. Here’s the low-down: it’s all going to change. Google have announced proposed changes to the page speed ranking factor to ensure that it looks definitively at the page speed of your site on mobile devices. Good news if you have a responsive site that has been given some TLC when it comes to loading speed, but it could spell a little trouble if you have a completely separate mobile site – you may have to specifically look at the loading speed of this version.

AdWords is looking to captivate mobile users through maps, too. Imagine walking along following your route, Google Maps in hand, and looking down at your screen to notice there’s a Starbucks logo winking at you just round the corner. What’s more, tapping this logo will reveal a coupon for a free cappuccino with every purchase of a cheese toastie. Brilliant, right? This could soon be a reality. Google is offering advertisers ‘promoted pins’ (“wait, I thought that was Pinterest?” we hear you say) which allow for company logos to appear on maps, which when tapped can reveal coupons and other promotions to encourage you to deviate from your route.

So there you have it. The latest stats around mobile search and developments like those mentioned here are giving “the future is mobile” a new meaning. Watch this space: you have a long way to go if you’ve only just made a responsive website!

Thanks for reading our ‘Mobile Marketing Enters a New Era’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

16 May 2016

#TECHFAILS

Tech companies are always cultivating ideas they think users will appreciate. Only recently, Google has been testing out changing the colour of hyperlinks in the search engine results pages, from traditional blue to black. But there’s a small problem – people don’t always love these ideas. So, lets take a trip down memory lane and look at some the tech giants #UltimateFails.

Twitter
Twitters biggest fail was narrowly avoided. In January 2016, reports surfaced of a character increase to 10,000. Since Twitters birth in 2006, the 140-character limit has epitomised the brand. The character cut-off is to help sort through the fluff and get you straight to the juiciest part of the story. The suggested increase was met with a torrent of criticisms from users pleading with Twitter to reconsider its plans, using the tag #Twitter10k. Twitter bosses have since listened to their fans and this March, CEO Jack Dorsey confirmed the short character count would stay.

Microsoft
The Zune was introduced as an alternative to the hugely popular Apple iPod. It was released in 2006 – 5 years after first generation iPods were launched. The two music listening devices were similar in price, but many saw the Zune as substandard when it came to the crunch. Even the former Microsoft boss admitted that there was never really a reason to buy one. Whilst Zune wasn’t a bad product, its release was too late into a market that was already saturated, causing it to be an almighty flop.

Google
The fact that Google Wave is difficult to define is probably the main reason for its failure. E-mail, instant messaging and document editor mash-up, Google Wave was supposed to be a handy way for people to collaborate on a project in real time. After just 15 months Google pulled the plug. Largely due to the horrendous complexity, user take up wasn’t brilliant and the invite only activation didn’t help. At the end of the day, users just didn’t get it and who wants something they don’t understand.

Apple
The rocky U2 and Apple relationship. In 2004 the U2 iPod came pre-loaded with the band’s back catalogue and their signatures on the device. It was $50 dearer than its plain counterparts but people weren’t buying it – literally. In 2014 Apple were at it again, forcing the new U2 album down peoples throats. The backlash was unprecedented; users ripped apart this unrequited marketing stunt and its infringement on their privacy. Apple was forced to release a tool allowing users to remove the album and Bono, the lead singer of U2, apologised for the blunder.

Facebook
Poor Facebook, they’ve had a fair few ideas that have bombed. So, we’ve round up the best of the worst. Facebook Gifts allowed users to buy virtual and physical gifts for friends. The service never took off and users complained it was annoying, subsequently Gifts closed. There was Facebook Places – abandoned, Facebook Email – scrapped, Facebook Poke – eliminated. But the winner of the biggest Facebook flop has to be Facebook Beacon. An ad platform with dodgy user and privacy rules; it resulted in a large lawsuit against Facebook and was swiftly shut down.

Obviously none of these failures have been catastrophic as all of these companies are still alive and kicking, making millions of dollars. It just goes to show that failure is an important part of successful businesses.

Thanks for reading our ‘#TechFails’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

20 Apr 2016

WHAT BUSINESSES SHOULD CONSIDER WHEN USING FACEBOOK LIVE

Back in August 2015, Facebook launched its very own streaming service called Facebook Live. Since then the service has come on leaps and bounds and is now a competitor to Twitters’ Periscope. Buzzfeed – who launched the service with an exploding watermelon, Benefit Cosmetics and Dunkin’ Donuts have all jumped on the Facebook Live bandwagon. Is it time for your company to get in on the action?

Here are 5 tips to help you get the most out of Facebook Live

1. Tell your Facebook friends when you are going to live stream

Create some hype and work on building up excitement among followers/fans. Think about it this way: what good is a new TV show if it has had no build up? Granted, if your business is streaming a conference then it may not achieve the same level of exposure as the next episode of The Walking Dead. But, it’s always a bonus if you can stir up some chatter around your upcoming video. If your pre-stream promo efforts don’t achieve the results you were after, never fear: your video will be published on their timeline after you finish. Yep, that’s right – your live stream will then enter the afterlife as an on demand video, just like those millions of cat clips on your timeline everyday.

2. Use a catchy description to tell viewers what they can expect

Really give people a taste of what’s to come in your video and try to show some personality. Ok, not everyone is going to be interested in watching you showcase your latest business stats, but if you express passion and grab the audiences’ attention, you’ll be well on your way to securing spectators. Once live, make your film original, exciting and fun. People can tune in at any time, so embrace the newbies by establishing a common theme linked to your business. Just like when you’re bingeing on your favourite TV series, you can recap all the drama from previous episodes.

3. Respond to your supporters

It’s unlikely that you’ll receive millions of pleading messages, like Justin Bieber receives daily, from adoring fans. But, you’ll probably have comments from spectators expressing their love for your products. Pick out a few names that you see and give them a quick shout-out. It will make your viewer’s feel valued and your video personable. If you’re feeling brave enough, this is great opportunity to host a Q and A session. If you’re a relatively new company do an A.U.A (Ask Us Anything) video, so your newfound fans can find out pretty much everything about you.

4. Who is your audience?

Your clips have the potential to reach loads (1.55 billion!) of active Facebook users. Your main audience will be your subscribers and followers, but don’t forget the power of sharing in the Facebook community. Instead of cute animals and those food prep videos dominating your timeline, your enthusiasts will end up tagging friends in the comment section and drive your video to the top of the newsfeed. A nifty trick Facebook has included for Live is sending push notifications/ alerts to recent visitors. So, if someone is curious about your company and sneaks a peak at your page, Facebook will guide them in the right direction – towards your live recordings.

5. Goodbye!

Have a positive and catchy ending so your viewers (and you) know when the live stream has finished. Now that you’ve started and have a successful video under your belt, don’t stop. Have fun, film often and switch it up. If you show a serious meeting one-week, follow it up with something amusing and silly. Exciting content will keep your audience on their toes and eager to see your next video. Finally: remind them to subscribe. This way they’ll never miss a thing. Don’t worry; Facebook does most of the hard work for you, prompting your supporters to continue watching your brilliant work.

Thanks for reading our ‘What businesses should consider when using Facebook Live’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

11 Apr 2016

ONE SMALL STEP FOR SOCIAL MEDIA, ONE GIANT LEAP FOR PINTEREST

There’s been a lot of chatter around Pinterest lately. It seems that the social bookmarking site is ramping up its advertising game in the form of new promoted pins, that enable businesses to have their products appear in users’ feeds or be placed in front of audiences based on demographics.

So this is Pinterest’s PPC model then? Well, marketers do have the option to pay based upon engagement too. To tell you the truth, promoted pins aren’t exactly a new thing – they’ve been running over with our friends across the pond for well over a year now. However, last week, Pinterest began launching the advertising service internationally. Guess who’s first in line to be able to start advertising through promoted pins? US! No, not us as in Digital Clicks, us as in the UK.

While the concept around promoted pins is nothing revolutionary (think Twitter and their promoted tweets) and promoted/boosted posts are commonplace on other social networks), promoted pins could indeed be a golden goose for the San Francisco based company. Why? Let’s just take a second to have a look at the Pinterest homepage, as seen by users who are not logged in:

Pinterest Homepage Example 1

Pinterest Homepage Example 2

One thing can immediately be noticed by these two examples – the emphasis on how people can use content on the social network as a source of inspiration for products/services that they need. Now, from a business point of view, imagine if you could place a visually pleasing piece of inspiration in front of a highly and readily engaged audience. Voila, there’s the value of promoted pins – you’re offering users a one-click way to turn their inspiration into action.

Big brands have their eyes on promoted pins too. John Lewis, B&Q and Tesco are just some of the recognisable names that have been outlined as launch partners. It seems that the idea of upping the advertising game on a platform like Pinterest is popular among retailers and this isn’t exactly surprising… We’ve even seen Pinterest referred to as a ‘digital shopping list’. While there’s a few U.S based success stories outlined by Pinterest themselves, it will be interesting to see what UK firms make of promoted pins.

Thanks for reading our ‘One small step for social media, one giant leap for Pinterest’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

24 Mar 2016

5 Attention Grabbing Trends on Social Media

What grabs your attention on social media? Is it content that carries the shock factor, things that you can relate to or maybe tasty food (hey, we can all relate to tasty food)? As times change, old trends fade away into darkness and new things appear that captivate users on a wide scale. So, without further ado, take a look through these!

1.Cute & humorous animals

pug

“Aww”, we hear you say.

We think this trend is here to stay. An ever popular favourite, the funny cute pet, never fails to ignite emotion across social media! Consider the success of ‘Doug the Pug’ & ‘Esther the Wonder Pig’, one thing is clear: we love pets that mimic human behaviour and get caught on camera while up to hilarious antics.

2.Memes

Easter Meme

(It is Easter soon, after all)

It just so happens that this example features a funny pet too, though chances are you’ve found the famous meme being used to convey a range of messages. People often relate to memes, which contributes to the vast sharing they often receive. Maybe you’ve seen one that accurately represents something that you’ve recently experienced? You might have empathised with it and naturally had an inclination to share it with others. Here’s an example of such a meme that is widely shared among drivers who’ve had to endure someone else’s selfish driving:

Kermit Meme

(Being based around the bustling city that is Cambridge, we can certainly relate to this one)

Think about it this way – a bitesize chunk of relatable, easily consumable content that can be shared at the click of a button. It’s no wonder so many of these go viral.

3.Polls

twitterpolls

Twitter launched a dedicated polls feature last October and it’s been one of the most popular new features on the social network.

An opportunity to quickly and easily cast an opinion on a given subject has yielded great results in terms of engagement. Whether it be the use of polls alongside trending subjects or corporate events if you’re a business, they can be a simple but effective way to grab the attention of your audience and get them involved in relevant topics. What’s more, everyone loves a good fact – the results of polls can be as attention grabbing as taking part! Infographic anyone?

Unsure of how to make the best use of polls for your business? Twitter actually released a blog post earlier this month all around the best practices for brands using polls – you can find that here

4.Face Swaps

Face Swap

If you’ve used Facebook or Snapchat in the past few weeks you’re bound to have spotted these already but if your screen hasn’t been blessed by an outrageous face swap just yet, there’s a wonderful example above consisting of a fully grown man’s face being morphed onto the body of an infant.

Indeed, Snapchat recently incorporated the face-swapping feature into their app, however another service called Masquerade has been providing all sorts of ways you can change your appearance in photos & videos. Gone are the days when you needed to be a Photoshop wizard to achieve face swaps and other alterations. It will be interesting to see how Facebook incorporates photo/video editing of this kind further into their service, after all, they’ve recently acquired Masquerade…

5.Real-time/live content

Live Streaming

A sense of urgency does wonders for grabbing the attention of social media users. It’s no surprise then that all the major players in social media are getting on the live streaming bandwagon. Twitter with their acquisition of Periscope, Facebook Live and now Google may have joined the party with YouTube Connect. What’s your take on live streaming? As it gains traction and more platforms arrive to allow brands and individuals to stream live content, it will be interesting to see if this is an attention grabbing feature that will survive the test of time.

Thanks for reading our ‘5 Attention Grabbing Trends on Social Media’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

16 Mar 2016

GOOGLE EXPERIMENTS WITH A NEW FEATURE IN SEARCH RESULTS

Google has a little present in the pipeline that could be handy for local SEO. Google calls it “an experimental new podium” where you can “hear directly from the people and organisations you care about”. We’ll translate; what this means in plain old English is that the feature allows organisations and individuals to display snippets of content on the search engine results page (SERP), when brand/publisher related search queries are performed. You may be thinking this seems like a Twitter feed of some sort but you would be wrong.

 

The snippets, or rather carousel style tiles, appear similar to other social media feeds but the content is actually hosted directly with Google via posts.google.com/[the brand or publisher]. This is the case at the moment anyway. Here’s how they will be shown in the SERP, courtesy of Google:

 

Google Posts SERPS

 

Each tile in the carousel can be clicked to take you to an expanded feed with more posts which currently looks like this:

 

Google Posts Expanded

 

Notice how there’s no sign of Google+ here? Could this be indicating some sort of further shake up of Google+?

 

Think back to last year when reviews were removed from Google+ local listings – that was an unexpected ditching of what was seen by many as a very useful feature. They did retain the reviews and star ratings in the search listings though (which is why you can still see how great we are when you search ‘digital clicks’!).

 

What seems strange with the experimental feature is that it seems to have no relationship with Google+ at all. It would surely make sense to pull content from the social network in order to bolster use of the service? If Google+ posts were being shown slap bang under the first search result, they would probably be a lot more powerful than they currently are. Pieces of content posted using the feature can however be shared across all major social media platforms, Google+ included, but comments are disabled.

 

At the present time, usage is restricted to an invite-only list and to tell the truth, it’s pretty unclear when or even if it could become open for more widespread use. However, Google’s landing page for the feature gives the option to join a waitlist… Interesting stuff. This does give the impression that its more of a yes than a no as to whether we might be able to get our hands on it in the future…

 

Thanks for reading our ‘Google’s Latest Experiment with Search Results’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing.

 

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

18 Feb 2016

7 Days, 7 Ways: A week left to book – 7 reasons why you should come!

As the title says, you’ve got a week left to get your ticket for our ‘Challenge Your Digital Strategy’ event. Wondering whether it’s worth it? Take a look through these 7 ways (one for each day until the event) that attending it would be beneficial to you:

 

  1. You’ll become aware of the latest advancements in digital

The digital marketing industry is extremely fast paced and changeable. Ask anyone in the industry and chances are, they’ll tell you the same thing! If you simply don’t have the time to stay up-to-date with the latest technologies and software in the world of digital marketing, fear not, that’s what we’re here for on Thursday 25th. Even if it turns out that you were already familiar with some aspects, there may just be some little gems of information that could bolster your organisation’s performance when using them.

 

  1. You’ll walk away with knowledge on how to get more out of your website

Your website, in fact your whole online presence, cannot be left to its own devices. It’s very likely to go stagnant, not providing your organisation with the rewards that it should. It’s very easy to become complacent with your website, but it’s not something we recommend – a great website is a website that converts visitors into customers!

 

  1. You’ll be in a position to achieve more from social media

Social media is more than just a marketing channel. Wondering why you’re not achieving the engagement that you hoped for with your posts? Enlighten yourself to how a structured approach to social media could do wonders to build outreach for your brand – including how varying your style of posting can complement the underlying marketing message that you aim to convey.

 

  1. You will discover key questions to ask your existing digital agency

If you’re currently working with a digital agency, do you know what you should be asking them in order to gauge performance yourself? This seminar aims to equip you with the knowledge to be able to become more involved in your campaign and engage more effectively with your agency.

 

  1. You’ll find out about some key metrics to monitor performance

No matter what aspect of digital marketing you focus on, there are some valuable tools that are available to help you monitor performance. This is the easy bit – what comes next is deciphering which metrics and statistics you should really be focusing on over time as well as how you can realistically convert these seemingly alien numbers into understandable KPIs.

 

  1. You’ll turn your unknowns into knowns

By covering some common things that are overlooked, this seminar will enable you to discover things that you didn’t even know or think to tap into as part of your digital strategy. Return to the office with new branches of thought and an enhancement to your strategic mindset, to help explore new digital avenues for your organisation!

 

  1. You’ll be part of a great knowledge hub, with networking opportunities

The nature of this seminar means that you’ll be together with other individuals and organisations in the same boat as you… a digital boat, which can sometimes seem like it’s floating on top of extremely choppy waters. Why not take advantage of the industry professionals that are at hand to answer any specific questions that you may have?

 

Surely there’s only one thing left for you to do now and that’s book your place!

Buy your ticket here

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team.

css.php