3 Ways to Increase the Visibility of Your Website

We all want to be visible in some way. It’s human nature. But visibility means different things to different people. For some its to be in the spotlight, for others, it’s the odd genuine well-timed compliment. The same applies when it comes to visibility of your website. The type and amount of attention all depends

7 Ways to Increase Brand Awareness

  Do you want your business to be noticed in today’s day and age? With the everchanging media platforms and forms of communication, it can be difficult to know where to start, when it comes to getting your business out there. It’s all about targeting your audience and seizing their attention. But, then how do

4 Tips to Stay Ahead in Digital Marketing

We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch

5 Must-Download Google Chrome Extensions

Google Chrome is already pretty neat. But there are lots of ways it allows you to make it even better – adding extensions for example. Chrome extensions are essentially small ‘Apps’ that can be found on the Chrome web store, add an extra feature to your browser, whether it be assisting with web development or


Tech companies are always cultivating ideas they think users will appreciate. Only recently, Google has been testing out changing the colour of hyperlinks in the search engine results pages, from traditional blue to black. But there’s a small problem – people don’t always love these ideas. So, lets take a trip down memory lane and

What does Google’s “Buy Now” button mean to digital marketing?

Google recently confirmed the addition of the “Buy Now” button in its mobile search results. This feature will allow users to buy instantly through mobile devices without getting redirected to a different website. The button will appear on Google’s paid product listings — Google Shopping.     Impact on digital marketing Convenience and enhanced online

Heat Mapping: what is it?

Similarly to AB testing, heatmapping is a type of Conversion Rate Optimisation (CRO). A heatmap is a graphical representation of data which gives you an instant feel for an area by visually displaying the density. The darker the colour is, the higher the density is. If you are using eye-tracking technology, this is the amount