Conversion Rate Optimisation is the method of creating an enhanced experience for a website user, with the goal of increasing the percentage of visitors that convert into customers.
WHAT DOES CRO DO?
Conversion Rate Optimisation does exactly what it says on the tin: we optimise your website in an effort to increase the conversion rate of site visitors into customers/enquiries. By changing certain features of your website and running tests, we can measure the performance of various site structures and make website decisions based on factual data as oppose to opinions.
HOW CAN DIGITAL CLICKS HELP?
Many businesses fall short when it comes to their website conversion rates. At Digital Clicks, we can initiate aggressive and robust Conversion Optimisation campaigns. We do this by utilising certain tools such as heat maps and a/b testing.
Conversion Optimisation is all about facts and data. We take opinions completely out of the question and make decisions based on hard evidence of what works and what doesn’t work. This allows us to increase the performance of your website, equating to increased growth within your business.
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A heat map is colourful graphical representation of data where a visitor’s habits are tracked so that you can see what your visitors look at or focus on the most on any given page. A heat map isn’t about who visited your site or where your visitors are coming from, but about physical areas of usage. It allows us to determine the ‘hottest’ areas of your site, which in turn will help us to understand best ways to set site structure, giving us the upper hand when maximising positioning of key information to drive conversions.
A/B Testing, as the name implies, is two versions of a web page (A and B). These versions, which are identical except for one variation, are compared to review what affect it has on a user’s behaviour. An example of this is the following: Say you have a ‘Buy Now’ button on a product page. This ‘Buy Now’ button is green with black text. With an A/B Test, we would create a split, creating one buy now button red with black text, and one blue with black text. This split is then sent out, with half of your visitors seeing one colour and the other half seeing the other colour. We would run this for a number of weeks or months and see which version has gained the most conversions. With the data collected, we now have hard evidence what colour gains your buy now button the most clicks through, thus, sales. This process will continue to be repeated and tested, never getting complacent with the performance.
We provide services to clients of all shapes and sizes, within a vast range of industries across the UK; get in touch to discuss your CRO campaign with one of our team today. We’re a leading CRO agency in Cambridge, and as you can see, we take our Conversion Optimisation campaigns seriously.
We turn more visitors into customers
Fully quantifiable results
Understand your visitors' habits/behaviour