As well as connecting and informing current clients, customers and fans, blogging can help bring in new customers as it’s great for SEO – and here’s why:
Search engines are like people. They know what what they like, and they know what they don’t like. In optimising your visibility and presence on the internet, it’s important to treat the search engine like a person. And search engines love reading Blogs. That’s why blogging is great for SEO – businesses should take full advantage of this to ensure high visibility and search rankings.
Search engines crave new content
Search engines rank based on how recent content is, and blogging provides the perfect platform for constantly updated content. Out of date content suggests that what you’re offering has passed its sell-by-date as well. It’s important to be constantly feeding the world-wide-web with new content to drive traffic to your blog, and by extension, your website. Blogs are one of the easiest and most effective ways of updating your website with new content.
New content means new chances
It’s important to know that search engines don’t rank websites as a whole – they rank individual webpages. Each time a new blog entry is published, it is another page that can be discovered- and another opportunity to achieve a high rank.
Search engines like text
As blogs are mainly text rather than image or video-oriented, they are preferred by search engines. Search engines have trouble indexing the richer media files such as Flash, whereas text is much easier.
Search engines love links
If search engines like text, they love links. It’s easy to integrate links into blog posts, and Search engines appreciate web connectedness. Other businesses are also much more likely to link back to blogs than websites. Blogging is less sales-oriented, and so puts the potential linker at ease, as it’s more about information sharing and interaction.
More keyword exposure
Blogging is an excellent way to expose the keywords that potential customers will be searching with to reach your website. It’s also a much more organic and useful method of keyword exposure without descending into hidden text spamming.
Blogs are social-media friendly
Blog entries that a customer finds interesting have a high chance of being shared on the blogosphere, on Twitter or Facebook. Search engines personalise results, meaning that blog entries that have been shared by friends will be ranked above content that hasn’t enjoyed the same social media exposure.
Blogging is such an easy and effective way of playing to the search engines’ preferences – text and link-laden, interesting content published frequently is extremely beneficial for SEO. There’s no reason why companies should not be taking advantage of this opportunity to increase business.