WHAT IS IAD?

iAd is the mobile advertising platform for iPhone, iPod touch and iPad that you may not have actually heard of. Believe it or not, it was actually launched way back in 2010. Its main rival is AdMob, Google’s mobile advertising platform. Fun fact: Google outbid Apple to purchase this company.   The debate is out

SEO TECH AUDIT: 4 MUST DO’S

So you’re looking to begin an SEO campaign; or perhaps you’re looking to completely review your current campaign. A good place to start is with a full tech audit. A tech audit will require you to become the Sherlock Holmes of the SEO world. You’ll have to investigate each technical requirement for successful SEO, and

HOW TO SPOT A BAD SEO AGENCY

Digital marketing is here to stay, but not all online marketing agencies are friendly. Unfortunately, there are bad ones out there – the hapless, the outdated, the unscrupulous. Sign a contract with any of these and you could end up throwing money into a black hole. Scam-artists have given the field a bad name at

HOW IMPORTANT IS KEYWORD MAPPING?

We often get asked, why keyword is mapping such an important task at the start of an SEO campaign? Well, let us explain.   Keyword mapping if you’re not familiar with the term, is the process where in which we allocate each URL on the website with campaign keywords. A general rule of thumb is

HOW HAS SEO CHANGED OVER THE LAST 10 YEARS?

Long story short, SEO has changed through search engines changing their algorithms. The end. Now wouldn’t that be an awful article.   Who remembers when all you had to do in order to perform well on Google was has a ton of links pointing to your site. ‘10,000 links for $20’ were regular unsolicited emails

GMAIL ADS: WHAT ARE THEY & HOW DO THEY WORK?

Gmail ads, email ads, its all the same… Right? Wrong. If you’re a Gmail user and have noticed a small collapsible bar, or tab (it can look really similar to a piece of mail but isn’t) that houses a product name and a tagline, you have been subjected to one of the many ways that