Top Ten Facebook Hates

The vast majority of us use Facebook. Whether you’ve got 30 friends or 3000, even if you only use it to set up Events or play Farmville, using Facebook means you’ll be inundated with the latest output from your friends’ status updates. So do you ignore your newsfeed like the plague, or scroll down it

Heat Mapping: what is it?

Similarly to AB testing, heatmapping is a type of Conversion Rate Optimisation (CRO). A heatmap is a graphical representation of data which gives you an instant feel for an area by visually displaying the density. The darker the colour is, the higher the density is. If you are using eye-tracking technology, this is the amount