The vast majority of us use Facebook. Whether you’ve got 30 friends or 3000, even if you only use it to set up Events or play Farmville, using Facebook means you’ll be inundated with the latest output from your friends’ status updates. So do you ignore your newsfeed like the plague, or scroll down it
How to set up a personal LinkedIn page
In this blog on the How To? series today, we will explain why you should have a personal LinkedIn profile as well as a company page, and how to set one up. If you make contact with a potential customer or client then the first thing they are likely to do is to google
How to set up a LinkedIn business page
LinkedIn is indisputably the biggest and most influential social network for professionals. You may have a personal account on there already for your own networking. If not, don’t worry, you can read all about that in our next blog! This blog will tell you how to set up a LinkedIn business page, also called a
Heat Mapping: what is it?
Similarly to AB testing, heatmapping is a type of Conversion Rate Optimisation (CRO). A heatmap is a graphical representation of data which gives you an instant feel for an area by visually displaying the density. The darker the colour is, the higher the density is. If you are using eye-tracking technology, this is the amount
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