KEEP YOUR FOLLOWERS FOLLOWING ON SOCIAL MEDIA

These days, a successful social media campaign doesn’t necessarily mean how many followers a company has, it’s all about how they keep the existing ones hooked. In May 2013, Pew Research Centre reported that 72% of online adults were using social networking sites. In addition, reports from MBA online suggest that 8 in 10 social

REMOVING BAD PPC LEADS

One of the most important Internet marketing tools is PPC advertising. With PPC advertising you choose keywords and phrases, then decide how much you’d like to pay for each click. When a searcher goes to a search engine and types in one of your key phrases, your short text ad appears, and if someone clicks

Google Rolls Out Penguin 2.1

On the 4th October 2013, Google released its fifth edition of its Penguin update. Since the initial launch of the Penguin algorithm in April 2012, Penguin has improved with over 4 updates. These updates’ main job is to devalue manipulative links. It does this to penalise websites using black hat techniques that are against the

Google Hummingbird Now Launched

Recently, Google made a huge change to its core search technology and officially announced the release of their new algorithm called Hummingbird. One day before Google’s 15th birthday, Senior Vice President Amit Singhal revealed the new algorithm that had already been in use for the past month. It was a quiet change that is thought

FACEBOOK IGNITES CONTROVERSY

Would you type “beheading” or “extreme violence” into YouTube? Hopefully not. So would you expect such a video to appear on your Facebook news feed? Facebook has caused quite a stir this week after it announced that it would be lifting it’s ban on violent and graphic content, whilst standing firm on its ban on

STAY HEALTHY AT WORK WITH THESE 5 WAYS

Nowadays, less than 20% of jobs involve physical exertion! Here at Digital Clicks we often spend the majority of our days in front of our computers and at our desks, and the chances are if you work in any type of office you may be doing something very similar. As much as we enjoy our