UK Consumers Care About Reputation

It takes many good deeds to build a good reputation, and only one bad deed to lose it. In terms of online branding, this has never been truer. A staggering number of Britons perform online research before buying product, as much as 80% according to some research. Brand management services are therefore more important than

Pinterest Marketing: Top 5 Tips

The social media platform, Pinterest, has received a large amount of attention over 2012, becoming the fastest growing social media site in history. The site, which provides users with a virtual pinboard and allows them to ‘pin’ items that they find interesting into different categories, seems to have found a niche in the market. So

Should you Train your Client on SEO?

“I could tell you but then I’d have to kill you.” It’s a threat we’re all very familiar with and at an early age we learn that a magician never reveals his tricks, in the same way that a superhero never reveals his identity. We understand that these secrets are to be kept as safe

Why You Should Be Using Google+ For SEO

It’s easy to label Google+ a ghost town. Populated by Google employees and dominated by Britney Spears (the most followed person on Google+), the social network didn’t really take off as expected. People didn’t abandon Facebook in their droves in favour of the search engine’s answer to social networking. Yet, still, Google+ has amassed a

Buttons Added to Adsense Ads

Even as new forms of paid search engine marketing (sem) such as display and video ads take advantage of Google’s Display Network spanning outside of the search engine, Google are still offering improvements to the reliable ol’ text ad for adsense marketing. Recent changes, rolled out earlier in the month, improve the consistency of appearance

Building Online Brand with Bloggers to Increase SEO Value

The process of building an online brand is not a one-way form of online marketing. It requires dedication and communication, and in an increasingly digital landscape dominated by social media – keeping in contact with online influencers is easier and essential for brand promotion. But the benefits of a vibrant online brand are unquestionable: organic

Get Local with PPC Targeting for the Holiday Season

The Holiday season is fast approaching, and I don’t even need to say why, at this time of the year, it’s important to make the most out of your Internet marketing. For PPC consultants and those carrying out PPC campaigns, this is one of the busiest times of the year, a result of the boom

Webinars for Webmasters From Bing

Bing has recently announced changes to their Webmaster Guidelines, which can be found in the Help section of Bing Webmaster in the Content Guidelines section. These changes include broad advice on Technical SEO, Social Media, Content, Links and Things to Avoid. For more in-depth discussion, however, they will be hosting a number of Bing Webmaster

AdWords Interface – Helping You Be More Productive

With the impending holiday season, it’s more important now than ever to carry out PPC campaigns effectively and efficiently. As Christmas draws closer, searchers are frantically searching for the right presents for loved ones, and this is the perfect time to ramp up your AdWords campaign, whether you’re a business or internet marketing consultants. Google

2013: The year that social will dominate SEO

As 2012 draws to a close, and provided we all survive the apocalypse apparently happening on the 21st December, it’s time to start thinking about the New Year. Judging by current trends, and the proliferation of algorithm updates to Penguin and Panda being rolled out by Google – 2013 could be a very busy year