Our search engine optimisation efforts have a long track record of success. Each member of the team keeps one thing at the forefront of their mind and that is how are we going to make our clients more money from their online presence. Through an unrivalled passion for all digital, we stay in tune with the latest developments in the industry and combine this with a burning determination for results.
SEO is an internet marketing technique, driving organic traffic to your website. It’s a method of providing websites with exposure across the web by positioning your website in primary positions on search engines. Our approach includes amending a site’s architecture, navigation, and content to make it friendlier for both users and search engines.
Historically, search engine optimisation has been perceived as a dark art. Google are simply trying to satisfy users and SEO efforts are put in place to make a site as search-engine friendly as possible. An optimised site is pushed up the search engine results page, increasing visibility and therefore traffic. As the way in which search engines work is constantly evolving, it’s important that your site evolves along with these changes. Campaigns can be localised, national or global.
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SEO is fundamentally made up of the following steps:
- On-site changes
- Off-site link building efforts
SEO efforts are an ongoing refinement process of continually adapting and refining your site, building rankings and monitoring performance of the efforts made daily to improve your website. Essentially, SEO performance is tracked by results, so effective tracking solutions such as Google Analytics are a must for understanding how your website is helping to grow your business.
The first step in any good optimisation campaign is to establish and create a thorough strategy. It’s vital that we understand your business goals and what you want to get out of the internet, so we work closely with our clients to get this clearly defined from the start and can define clear campaign objectives.
Starting with site construction, our SEO team work to build or amend your site to become a fully visible and crawlable site for Search Engine Spiders. This enables transparency for all page content for Google, Bing and Yahoo to crawl, archive and rank accordingly. Every page is scrutinised to ensure that it has been coded and structured correctly, whilst being user friendly and encouraging conversions. From top to bottom, your site is constantly reviewed, evaluated and tweaked to stay in line with algorithm updates, SEO practices and techniques.
One of the most important elements of an online marketing campaign is link building. In simple terms, it means that you need to take effective measures to point hyperlinks to your website from other websites. Besides getting more hits on your site, this process also helps create awareness about your brand, adds credibility to your company and, of course, enhances your search engine rankings.
With SEO, it is critical to build credibility into your site through various link building activities. However, this must be treated with caution. Link building is essential but it is incredibly crucial that the links pointing to a website have been fully evaluated and qualified. Mistakes in link building can lead to black listing and search engine ranking plummeting.
As SEO Experts, Digital Clicks provide innovative ways to build links for your website. We analyse your existing partnerships and develop a strategy to get new alliances. With an elaborate link portfolio, which includes creating new content and directory submissions, we ensure that your online presence improves significantly. We also work to smoothly integrate link building activity into your existing marketing plan. We only carry out link building with the highest quality and thoroughly inspected links.
Content is hugely important to a websites performance on search engines. A comprehensive but realistic content marketing strategy will be created to ensure fresh, relevant and digestable content is regularly added to the website.
Working with Clicks
We do what it takes to ensure your website delivers results!
A flexible and agile approach
Full SEO audit of your website
Expert knowledge of industry tools - 100% accurate performance monitoring
Assurance that strategy works in-line with business expectation
Monthly reports to dissect performance