The internet provides a platform for each and every person to have a voice online. Bloggers are some of the top targeted people on the hit list for PR companies purely because of the natural influence that they have over consumers.
With this in mind, we have to remember, how easy it is to become a blogger. There are numerous sites that allow people to quickly set up an attractive and powerful blog. Something engaging can quickly be picked up on the web and circulated instantly creating some real authority for the blog even though it may only be one persons opinion.
This in turn, can quite simply affect a purchase decision lossing a brand sale. It is vital that brands understand and identify what can be found on them online and dealing with it in the most appropriate way possible. This maybe simply to respond to the author resolving any issue or further action may be required to make one persons opinion not so influential over potential customers.
Online reputation management is vital in ensuring keeping completely on top of what is written about brands. It’s all about promoting positivity and making negativity fade away.