Okay so you’re an established London company and you’re looking to improve your online presence. Working on your local SEO can be a great way to do this and, when done correctly, you can see a massive boost in online and on-premises business. Here are some basic tips to get yourself started:
Create a profile – Google Places, Yahoo Local and Bing Local are just a handful of the services you could potentially register on. When prompted to verify your address, it may be beneficial to opt for the “postcard” option. The fact that they have physically received conformation of your address could make them deem you more trustworthy than somebody that might be using a virtual office address to confirm over the telephone.
Get mentioned online – The more widely your company and its information is referred to online, the more localised search aggregators will want to give you a high ranking. Of course this will only work if the information is 100% correct, so if you ever come across incorrect information, it is your responsibility to inform the site as quickly as possibly.
Local phone numbers – While listing an 0800 number can look professional to clients, it doesn’t do much for search engines. If they see your local area code then they will automatically register you as a company that is high in relevance for searches of that area. Consider listing a localised landline number when registering your company on “Places”.
Physical mailing address – This should be on every page of your website and will help reinforce the local search engine’s awareness of you.
What do your customers search? – Get in their mindset for a moment and think about the exact terms that they are searching for, while keywords like “search” are very broad and will not draw much relevance, terms like “SEO London” will serve much better for localised search as they clearly indicate a relevant keyword and a specific location.
Reviews and satisfaction – Now that you’re locally listed, it is easier than ever for your customers to submit reviews on your company. A good or bad review can spread like the plague through social media, for this reason you need to be extra careful about treating customers well.
While a lot of the information that appears on a local search listing cannot be controlled, it’s down to businesses to do all in their power to maximise their local SEO potential. Of course, a lot of these things can be time consuming and easy to do incorrectly. In these cases, recruiting the help of an Internet marketing agency can be hugely beneficial.