Social Media Monitoring
In an age where most of the population cannot go one day without logging on to social networks such as Facebook or Twitter, it is so important to take control of conversations that are happening about your brand. From a positive perspective, as a brand, you should engage with customers talking about your brand in a positive light as essentially they become you online brand ambassadors.
With negative conversations, social media empowers brands to openly solve any issues and turn negative online PR into positive online PR. Huge brands such as BT and Carphone Warehouse embrace social media to control negative conversations and deal with them promptly, showing the world how a brand should provide customer services.